It pays to know what you have. Understanding the content you have sometimes feels like sorting grains of rice (although we kind of enjoy it) but you’ll never have a vibrant crop of content without it.
Audits determine what you have. Assessments determine how good it is. We do both.
Audits and assessments are the research phases of content strategy. Just like when you were in school and camped out in the library overnight surrounded by towers of books, a constant stream of search queries and perhaps even a bit of microfiche furiously jotting notes and references from a variety of sources.
Our tools may look more sophisticated than a stack of books and some old film pages but the discipline and eye to sift through them hasn’t changed. The delivery of an audit or assessment is similar to getting handed a stack of curated research documents, neatly filed with notes and references.